New Direction for posting

I have completed my first week of classes for the new spring semester...wow! That went fast!

With the new set of classes, I have decided to expand on what I post on this blog. My original purpose in setting up this blog was to give myself an outlet when I needed to just talk about PR stories that intrigued me or how certain life experiences reminded me to "stay in the moment."

But this semester, partly due to a class requirement, I am going to use this blog as a way to write about moments throughout my day or my week when I saw or heard something that could inspire an ad campaign or a pr campaign. This is my "creative outlet."

I have not ever been the artsy type, nor have I ever been able to really draw more than misshapen figures that vaguely resemble people. But I have always been able to come up with ideas and plans that attract public interest.

Two days ago, I was sitting with a friend of mine at a meeting and she took out a cup of applesauce, like the to-go cups that moms throw into their kids' brown bag lunches. She was sitting there and realized that she didn't have a spoon. Well, she had two choices in my mind: either slurp the applesauce out of the little container and risk disrupting the meeting, or do what I would do: get creative and use the foil lid from the applesauce as a spoon..Ah Ha!

That was it..a great campaign idea for any applesauce company: an ad that shows kids using the foil lids of their applesauce containers as spoons, either because their moms were in a hurry and forgot to give them one or they were somewhere that did not have utensils near-by...it is one of those things that a lot of people can relate to because they have done it at one point or another.

As my friend folded her foil lid in half and began to scoop the applesauce, a look came over her face that just said, "I am a genius!"