for one of the organizations that I am involved with.
This morning I knew I had to get back on track with my entries on here
and started to brainstorm about what I wanted to write about that had intrigued me.
and started to brainstorm about what I wanted to write about that had intrigued me.
That's when I looked up..
I was driving back into the icebox we call Milwaukee this morning
from my hometown of Chicago.
I searched my memory of the past 12 hours, thinking about what people had said or what I had seen. About 5 minutes outside of downtown Milwaukee, I looked up and saw a billboard that was completely bare, except for this sentence: "Tall, outdoorsy type, seeking a relationship."
That was it. There was no name, no picture, just the sentence.
I then looked into the corner of the sign and saw the word "LAMERS" and a phone number.
I had seen the LAMERS brand before on other area billboards,
so I thought they were just showing their ownership of the board.
That was when it hit me; the sentence was an advertisement seeking businesses to post their ads on the billboard and the number was for LAMERS.
How creative!
Following the lead of matchmaking websites, the creators of this advertisement for LAMERS definitely caught my attention and were able to create something that made consumers stop and think about what they were reading. Isn't that the goal for all advertisements?
from my hometown of Chicago.
I searched my memory of the past 12 hours, thinking about what people had said or what I had seen. About 5 minutes outside of downtown Milwaukee, I looked up and saw a billboard that was completely bare, except for this sentence: "Tall, outdoorsy type, seeking a relationship."
That was it. There was no name, no picture, just the sentence.
I then looked into the corner of the sign and saw the word "LAMERS" and a phone number.
I had seen the LAMERS brand before on other area billboards,
so I thought they were just showing their ownership of the board.
That was when it hit me; the sentence was an advertisement seeking businesses to post their ads on the billboard and the number was for LAMERS.
How creative!
Following the lead of matchmaking websites, the creators of this advertisement for LAMERS definitely caught my attention and were able to create something that made consumers stop and think about what they were reading. Isn't that the goal for all advertisements?
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